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Wednesday, 20 February 2019

Population health

Communicating community needs, sharing stories, understanding health behaviour

As you probably know, South Eastern Melbourne PHN funds health services to help the 1.5million people in our catchment. It’s our job to help make sure that people who need health care the most, get the help they need.

Every year, we look at the health needs of the people in our region using hundreds of data sources. Hospitals, GPs, community health, members of the public – they all contribute to this pool of information. This information helps us decide how to fund services for our community. Not surprisingly, some groups of people have higher needs than others. For example, people with chronic disease or multiple health issues.

To help understand some of the complexities associated with these groups, we are developing ‘personas’.

A persona is a fictional user, based on real-world observations of actual or potential users. The personas we create will be used by SEMPHN to design better fitting services for people in high need.
The personas will be depicted as a series of presentations including interview sound bites, quotes, photos (not of people), to help tell the story of people in our catchment, including how they tend to use and navigate health services.

We need your help to identify and reach out to people to interview, to develop the personas.

Specifically, we are looking for people that fit all of the following criteria:

  • Female between 25-35 years
  • Lives in or around Frankston
  • Diagnosed with Borderline Personality Disorder
  • Alcohol or other drug user
  • Smoker
  • Had disrupted schooling
  • Not currently working

Potential participants will be screened via phone call, to determine their suitability to participate.

Participants will:

  • Receive a $100 EFTPOS voucher for their participation in a two-hour interview, at a location they’re comfortable in e.g. their home, work, local café.
  • Not be identifiable in the final product (i.e. we won’t be taking video or photos that reveal their identity)
  • Give informed consent, and be able to withdraw their involvement at any time
  • Be appropriately supported, should the interview affect them in any way.

Please help by:

For more information or any suggestions on finding our storytellers, please call Kym Westbury on (03) 8514 4478 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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